De9jaSpirit Talent Hunt
De9jaSpirit Talent Hunt
De9jaSpirit Talent Hunt
With a vision to be the leading talent hunt show in Nigeria and expand its influence globally, they strengthened their brand identity for better recognition and connection. The result? A 500+% boost in engagement, securing their place among the best.
Expertise
Expertise
Expertise
Rebrand Design, Brand Guidelines
Rebrand Design, Brand Guidelines
Rebrand Design, Brand Guidelines
Location
Location
Location
Nigeria
Nigeria
Nigeria
Industry
Industry
Industry
Entertainment
Entertainment
Entertainment
Link
Link
Link
Date
Date
Date
2023
2023
Defining the Identity
Defining the Identity
The process began with deep research, uncovering gaps in brand consistency and how the audience perceived De9jaSpirit Talent Hunt. From there, sketches explored different ways to bring the abbreviated version and the complete version together into a cohesive mark while seamlessly integrating the star icon.
Once the logo was refined into a stronger, more recognizable identity, the focus shifted to color. The palette was refreshed to enhance visibility and bring more energy to the brand. Typography followed, with a refined selection that improved readability and reinforced the show’s bold, dynamic presence.
The process began with deep research, uncovering gaps in brand consistency and how the audience perceived De9jaSpirit Talent Hunt. From there, sketches explored different ways to bring the abbreviated version and the complete version together into a cohesive mark while seamlessly integrating the star icon.
Once the logo was refined into a stronger, more recognizable identity, the focus shifted to color. The palette was refreshed to enhance visibility and bring more energy to the brand. Typography followed, with a refined selection that improved readability and reinforced the show’s bold, dynamic presence.
Bringing to Life
Bringing to Life
With the new identity in place, a comprehensive brand guideline was developed to ensure consistency across all platforms. Worked closely with the UI/UX designer, providing everything needed for the design system to maintain a seamless brand experience. The guidelines were then handed over to the team, equipping them with the tools to uphold a unified and impactful brand presence. The final rollout brought everything together, making De9jaSpirit not just recognizable, but unforgettable.
With the new identity in place, a comprehensive brand guideline was developed to ensure consistency across all platforms. Worked closely with the UI/UX designer, providing everything needed for the design system to maintain a seamless brand experience. The guidelines were then handed over to the team, equipping them with the tools to uphold a unified and impactful brand presence. The final rollout brought everything together, making De9jaSpirit not just recognizable, but unforgettable.
